Supermarket Strategic Alert is for everyone who needs efficient, fact-packed short cuts for getting smart! It's for anyone who sells to supermarkets/supercenters/mass merchandisers/drug chains or works with companies which sell to them. It's a valuable tool for marketing managers, sales personnel, information systems professionals, and senior executives at companies who want to know what's going on in their main distribution channel. Also for overseas personnel of those companies who want to know what's driving the business in the US. Not to mention ad agencies, sales promotion companies, consultants and other support industries.
Companies That Subscribe
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3M A C Humko ACNielsen Agora Food Merchants Alto-Shaam American Greetings Andersen Consulting Angelica Anheuser-Busch Aramark Armour Swift-Eckrich Bausch & Lomb Bayer Best Foods Bil-Mar Foods Bozzuto's Bristol-Myers Squibb Brown-Forman Buena Vista Home Video Bunzl Cadbury Beverages/7-Up Campbell Soup Cannondale Associates Cargill Carvel Certified Grocers Checkpoint Chesebrough-Pond's Clorox Coca-Cola Colgate-Palmolive ConAgra Cosmair/L'Oreal Cryovac Davids Limited Daymon Del Monte Deloitte & Touche Dreamworks Duracell Earth Grains EDS Eveready Battery |
Fleming Fort James Frito-Lay General Mills Genuardi's Gerber Gillette Grand Union Hallmark Cards Hannaford Heinz Hobart Hubert Hudson's Bay Company Hussmann Information Resources Johnson & Johnson Johnsonville Foods Keebler KPMG Peat Marwick Kraft Foods Kroger Kurt Salmon Associates Kysor/Warren Land O' Lakes Lipton M&M Mars Manugistics McCann Erickson Minute Maid Morgan Stanley Dean Witter Morton Salt Mott's Nabisco Nash Finch NCR Nestle Ocean Spray Ogilvy & Mather Oshawa Osram Sylvania Paine Webber Payless Markets |
Pepperidge Farm Pepsi-Cola Perrier Philip Morris Pillsbury PriceWaterhouseCoopers Ralston Purina Randalls Food Markets Reckitt & Colman Revlon Rich Products Rite-Aid Roundy's Safeway SAP America Sara Lee Save-A-Lot Seagram Sensormatic Smart & Final SmithKline Beecham Stroh's Sunkist Supervalu Target Tenneco Tetley Tibbett & Britten Topco Transervice Lease Triarc Beverage Tropicana Tyson Foods Uncle Ben's Unilever Van de Kamp's Wal-Mart Warner Lambert Wegmans Weider Wrigley Young & Rubicam Ziff Davis |
SVP Sales/Marketing, electronic shelf labels "I can keep up on pressing issues that face the industry as a whole and pass it on to my staff. It highlights the critical issues and eliminates clutter--very factual. We try to read the publications reviewed, but rarely have the time so we like the summaries because they accurately reflect the gist of the original articles."
Director Sales Planning, fruit juice manufacturer "It's very interesting. I pick out articles for the president to see and then pass it on to others in research and marketing. It's critical for everyone to understand the retailer's outlook."
Sales Planning Manager, entree manufacturer "We analyzed the overall cost of the publications we were subscribing to, the cost of Supermarket Strategic Alert and threw in a time factor. It's a great value!"
Customer Marketing Analyst, frozen foods "It summarizes everything you want to know about what's going on in 'bricks-and-mortar' stores and online at 'clicks-and-order' etailers. It's more timely than on-line databases and helps me narrow my searches."
Research Director, supermarket chain "The retail area--land and Web-based--is increasingly important to marketers and manufacturers of packaged goods. We must understand what our clients are facing in the marketplace. Supermarket Strategic Alert is newsworthy, thorough and concise."
President, top ten US advertising agency "Supermarket Strategic Alert is a vital information source for people who sell to supermarkets. It's a quick pulse on the bigger picture and full of information I use with my customers and co-workers."
Marketing Director, produce importer "Somebody passed it on to me and I realized that 90% of it related to what we do. My staff doesn't have time to read all the trade papers and appreciates the short cut."
Supermarket specialist, soft drink company "It's a very useful management tool. Every month the value grows as retailers play a more important part in the distribution system. I'd recommend it to other top managers who don't have the time to cover the trade papers regularly."
SVP Marketing, cake mix manufacturer "I rely on Supermarket Strategic Alert to separate the news from the propaganda. I depend on it every month to provide hard facts we can use to solidify our competitive edge."
CEO, grocery manufacturer
