Supermarket Strategic Alert is for everyone who needs efficient, fact-packed short cuts for getting smart! It's for anyone who sells to supermarkets/supercenters/mass merchandisers/drug chains or works with companies which sell to them. It's a valuable tool for marketing managers, sales personnel, information systems professionals, and senior executives at companies who want to know what's going on in their main distribution channel. Also for overseas personnel of those companies who want to know what's driving the business in the US. Not to mention ad agencies, sales promotion companies, consultants and other support industries.
"It's an excellent, timely overview that I pass on
to others in finance, customer service and also the Chairman. Often I find
things I have overlooked elsewhere."
SVP Sales/Marketing, electronic shelf labels
"I can keep up on pressing issues that face the
industry as a whole and pass it on to my staff. It highlights the critical
issues and eliminates clutter--very factual. We try to read the publications
reviewed, but rarely have the time so we like the summaries because they
accurately reflect the gist of the original articles."
Director Sales Planning, fruit juice manufacturer
"It's very interesting. I pick out articles for the
president to see and then pass it on to others in research and marketing.
It's critical for everyone to understand the retailer's outlook."
Sales Planning Manager, entree manufacturer
"We analyzed the overall cost of the publications
we were subscribing to, the cost of Supermarket Strategic Alert and threw in
a time factor. It's a great value!"
Customer Marketing Analyst, frozen foods
"It summarizes everything you want to know about
what's going on in 'bricks-and-mortar' stores and online at
'clicks-and-order' etailers. It's more timely than on-line databases and
helps me narrow my searches."
Research Director, supermarket chain
"The retail area--land and Web-based--is
increasingly important to marketers and manufacturers of packaged goods. We
must understand what our clients are facing in the marketplace. Supermarket
Strategic Alert is newsworthy, thorough and concise."
President, top ten US advertising agency
"Supermarket Strategic Alert is a vital information
source for people who sell to supermarkets. It's a quick pulse on the bigger
picture and full of information I use with my customers and co-workers."
Marketing Director, produce
importer
"Somebody passed it on to me and I realized that
90% of it related to what we do. My staff doesn't have time to read all the
trade papers and appreciates the short cut."
Supermarket specialist, soft
drink company
"It's a very useful management tool. Every month
the value grows as retailers play a more important part in the distribution
system. I'd recommend it to other top managers who don't have the time to
cover the trade papers regularly."
SVP Marketing, cake mix
manufacturer
"I rely on Supermarket Strategic Alert to separate
the news from the propaganda. I depend on it every month to provide hard
facts we can use to solidify our competitive edge."
CEO, grocery manufacturer
